Profiting From Services and Solutions

Book description

Designed for executives of companies that manufacture or sell
products and students in an MBA program, this book outlines
the challenges of launching a service and solutions business
within a product-oriented organization. You might view services
and solutions as a means to financial growth, reduced
revenue volatility, greater differentiation from the competition,
increased share of customer budget, and improved customer
satisfaction, loyalty, and lock-in; but the authors visualize the
transition from products sold to services rendered and identify
the challenges that leaders will face during the transformation.

Inside, the authors provide a framework—the service infusion
continuum—to describe the different types of services
and solutions that a product-rich company can offer beyond
warranties, call centers, and websites that support customers
in their use of products.

Product information

  • Title: Profiting From Services and Solutions
  • Author(s): Valarie A. Zeithaml, Stephen W. Brown
  • Release date: August 2014
  • Publisher(s): Business Expert Press
  • ISBN: 9781606497494