Appendix 2

Company Interview Guide

Questions

1.Does your organization currently offer or plan to offer—any of the services and solutions highlighted in black?

(a) Which types of services on the continuum?

(b) Please briefly describe these services and the value they bring to your customers.

2.In which of these services and solutions situations has the company been successful (give examples if possible)?

3.Looking across the continuum at the services that you do offer, what challenges have you faced in developing and delivering these services and solutions?

4.In what situations has the company not been successful to date?

5.What changes have you made to your organization in order to provide these services and solutions in addition to your products? ...

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