References

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Allmendinger, G.; and R. Lombreglia. October 2005. “Four Strategies for the Age of Smart Services.” Harvard Business Review 83, no. 10, pp. 131–145.

Auguste, B.G.; E.P. Harmon; and V. Pandit. 2005. “The Right Services Strategies for Product Companies.” McKinsey Quarterly 1, pp. 40–51.

Bettencourt, L.; A.L. Ostrom; S.W. Brown.; and R.I. Roundtree. Summer 2002. “Client Co-production in Knowledge-Intensive Business Services.” California Management Review 44, no. 4, pp. 100–128.

Bettencourt, L.A. 2010. Service Innovation: How to Go from Customer Needs to Breakthrough Services. ...

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