Alam, I. Summer 2002. “An Exploratory Investigation of User Involvement in New Service Development.” Journal of the Academy of Marketing Science 30, no. 3, pp. 250–251.
Allmendinger, G.; and R. Lombreglia. October 2005. “Four Strategies for the Age of Smart Services.” Harvard Business Review 83, no. 10, pp. 131–145.
Auguste, B.G.; E.P. Harmon; and V. Pandit. 2005. “The Right Services Strategies for Product Companies.” McKinsey Quarterly 1, pp. 40–51.
Bettencourt, L.; A.L. Ostrom; S.W. Brown.; and R.I. Roundtree. Summer 2002. “Client Co-production in Knowledge-Intensive Business Services.” California Management Review 44, no. 4, pp. 100–128.
Bettencourt, L.A. 2010. Service Innovation: How to Go from Customer Needs to Breakthrough Services. ...
Get Profiting From Services and Solutions now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.