Sources of Television Programming
In this chapter you will learn about the following:
• The primary suppliers of television programming content
• The effect of the 1996 Telecommunications Act on the distributors and creators of programming content
• The role of the public, stars, agents, and managers as sources of programming
• What future programmers need to know to succeed as suppliers of programming
Regardless of the electronic media form, the person in charge of programming must figure out how to fill the hours of the day with specific shows, a daunting task. For example, an independent station on the air 20 hours a day, 7 days a week must schedule 7300 hours of programming a year. In 2003, the average home received more than 100 ...