3 | Sources of Radio and Internet Programming |
In this chapter you will learn about the following:
• The primary suppliers of radio and Internet programming content
• The effect of the 1996 Telecommunications Act on the distributors and creators of programming content
• The role of the public and stars as sources of programming
• What future programmers need to know to succeed as suppliers of programming
• Different radio formats
• Voice tracking
• The influence of payola on radio
Radio and television share a common past in their golden ages of drama programming, but radio’s trajectory was forever changed by the advent of television. The coming of the Internet, although perhaps more of a creeping phenomenon than television, already has ...
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