In this chapter you will learn about the following:

•  The importance of testing in making programming decisions

•  The significance of sample selection

•  The four primary types of testing

•  How the effectiveness of testing is measured

•  Why Las Vegas is considered an ideal testing location

•  Individual song and listener-lifestyle testing for radio

•  User-friendliness testing of Internet programming

•  Different views on the efficacy of testing

Research is a heavily used device in the programming process. Programmers are reluctant to commit huge amounts of money to productions without some evidence from the public that the project has a reasonable chance of success. That would seem to be unassailable prudence. But it is routinely ...

Get Programming for TV, Radio & The Internet, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.