6

Elements of Successful Programming

In this chapter, you will learn about the following:

•  How industry professionals create successful programming

•  The importance of prestige and awards in determining a program’s success

•  How timing, trend awareness, and other key factors influence success or failure

•  The important difference between star-dominant programming and format-dominant programming

•  Radio’s focus on being locally relevant, creating a mood, and maintaining innovation

•  The Internet producer’s need to keep content fresh, consistent, and innovative

•  The Internet’s unique ability to target content to individual audience members

How does a programmer create product that has a reasonable chance at success? Where does he ...

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