Programming for TV, Radio & The Internet, 2nd Edition

7	Influences on Television Programming

In this chapter you will learn about the following:

•  The external and internal forces that influence programming

•  How pressure groups operate

•  The role the government plays in television programming

•  How and why advertisers and pressure groups target specific programs

•  How different internal departments affect programming decisions

•  The various functions of internal departments and how these functions influence what audiences experience

•  How different departments jockey to ensure their influence will be recognized

•  The areas that censors monitor

In this chapter, we examine both the external and the internal forces that exercise considerable power over television programming. External ...