10 |
Scheduling Strategies for Radio and the Internet |
In this chapter you will learn about the following:
• The radio scheduling clock or wheel
• Different strategies for scheduling music on music format radio stations
• Approaches to scheduling news, contests, commercials, and deejay spots on radio
• The importance of dayparting in radio
• Strategies for launching new radio stations and formats
• The differences and similarities in scheduling commercial, satellite, and public radio
• The difficulty and lack of necessity for scheduling on the Internet
• Concerns for scheduling live or special content on the Internet
• Using traffic logs to determine Internet scheduling strategies
COMMERCIAL RADIO SCHEDULING
Radio, because it deals ...
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