O'Reilly logo

Programming for TV, Radio & The Internet, 2nd Edition by Philippe Perebinossoff, Brian Gross, Lynne Gross

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

10

Scheduling Strategies for Radio and the Internet

In this chapter you will learn about the following:

•  The radio scheduling clock or wheel

•  Different strategies for scheduling music on music format radio stations

•  Approaches to scheduling news, contests, commercials, and deejay spots on radio

•  The importance of dayparting in radio

•  Strategies for launching new radio stations and formats

•  The differences and similarities in scheduling commercial, satellite, and public radio

•  The difficulty and lack of necessity for scheduling on the Internet

•  Concerns for scheduling live or special content on the Internet

•  Using traffic logs to determine Internet scheduling strategies

COMMERCIAL RADIO SCHEDULING

Radio, because it deals ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required