10

Scheduling Strategies for Radio and the Internet

In this chapter you will learn about the following:

•  The radio scheduling clock or wheel

•  Different strategies for scheduling music on music format radio stations

•  Approaches to scheduling news, contests, commercials, and deejay spots on radio

•  The importance of dayparting in radio

•  Strategies for launching new radio stations and formats

•  The differences and similarities in scheduling commercial, satellite, and public radio

•  The difficulty and lack of necessity for scheduling on the Internet

•  Concerns for scheduling live or special content on the Internet

•  Using traffic logs to determine Internet scheduling strategies

COMMERCIAL RADIO SCHEDULING

Radio, because it deals ...

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