12 |
Changing and Canceling Programs |
In this chapter you will learn about the following:
• When programs require changes to avoid cancellation
• What changes can be made to keep a program viable
• How a time change can make or break a program
• Why programs are canceled
• The best way for executives to handle giving a cancellation notice
• The types of and reasons for changes and cancellations in radio
• Potential controversies that could spring from show cancellations
• Why websites stay active or go to the cyber graveyard
Sometimes a program will be painstakingly researched, carefully developed, launched with carefully crafted marketing and promotion—and fail. In previous chapters, you observed that experienced programmers know the ...
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