Glossary
Advertising agency: A company that places its clients’ commercial messages on radio, television, the Internet, or in print media.
Affiliated station: A radio or TV station aligned with a network.
À la carte system: Cable subscribers pay for the channels they want rather than for a package of channels, some of which they may not be interested in.
Ambush: Getting talk show guests to confront one another on air. An ambush often occurs when one guest reveals a secret about another, setting up an ambush.
Ascertainment: A process that required stations, as part of their license renewal process, to interview community leaders to learn what they believed were the main problems in the community.
Audience flow: Schedulers strive to group compatible ...
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