September 2012
Intermediate to advanced
350 pages
9h 46m
English
Content preview from Programming HiveBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 23. Case Studies
Hive is in use at a multitude of companies and organizations around the world. This case studies chapter details interesting and unique use cases, the problems that were present, and how those issues were solved using Hive as a unique data warehousing tool for petabytes of data.
m6d.com (Media6Degrees)
Data Science at M6D Using Hive and R
by Ori Stitelman
In this case study we examine one of many approaches our data science team, here at m6d, takes toward synthesizing the immense amount of data that we are able to extract using Hive. m6d is a display advertising prospecting company. Our role is to create machine learning algorithms that are specifically tailored toward finding the best new prospects for an advertising campaign. These algorithms are layered on top of a delivery engine that is tied directly into a myriad of real time bidding exchanges that provide a means to purchase locations on websites to display banner advertisements on behalf of our clients. The m6d display advertising engine is involved in billions of auctions a day and tens of millions of advertisements daily. Naturally, such a system produces an immense amount of data. A large portion of the records that are generated by our company’s display advertising delivery system are housed in m6d’s Hadoop cluster and, as a result, Hive is the primary tool our data science team uses to interact with the these logs.
Hive gives our data science team a way to extract and manipulate large amounts of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.