For many global brands, including Twitter and Forbes, a Progressive Web App (PWA) is now the default way to ship a modern mobile web experience. PWAs can provide fast, compelling journeys similar to what can be achieved with a native app—but they’re also discoverable and accessible to everyone via the mobile web.
Users re-engage with PWAs using features like push notifications and Add to Homescreen, which have enabled PWAs like Lancôme to see a 16% increase in year-on-year revenue since launching in October 2016. PWAs also support instant and offline loading experiences on repeat visits, enabling productivity on-the-go, even with spotty network connectivity.
Dean Hume’s excellent Progressive Web Apps takes a practical, example-driven ...
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