Example Literature Review

The course theme for a research project was identified as the African continent. Within this theme, student teams had freedom to define their own project focus. One group decided to do research on the adoption of banking with a focus on culture. Their literature review contained sections on (a) banking adoption, (b) culture, (c) culture and business, and (d) summary. These sections are presented as follows.

Banking Adoption

Limited research exists as to why consumers adopt formal bank accounts. Current efforts to identify reasons for adopting bank accounts either focus on individual country case studies or cross-country comparisons. In an individual country case, Owusu–Frimpong (199) found that Ghanaian consumer ...

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