January 2021
Intermediate to advanced
142 pages
3h
English
Content preview from Project-Led Strategic Management
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Project Management and Strategy Development
Strategy is sometimes thought of as something that emerges from flashes of insight from visionary leaders. While some companies are fortunate to have gifted leaders who can make such conceptual leaps, most are not. Further, visionary strategists are not always right. An alternative approach is to employ repeatable processes that are used to systematically perceive and analyze the macroenvironment and evaluate it considering internal capabilities and know-how. This chapter introduces project management as the fundamental approach to carrying out the development of strategy.
Analysis
Strategic planning begins with analysis. Analysis requires the collection of data, the discussion and review ...
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