CHAPTER 4

Paradigm Shift in Business Management

Introduction

Survival of businesses amid fast changing customer needs and expectations and even faster-changing work environments demand a paradigm shift in business management approach. You need to focus on changing trends in the market and align the strategic implementation accordingly.

The emerging challenge is to deal with strategic implementation independent of operation, which is, essentially, projects-based management ensuring change at the fastest pace to satisfy the customer.

The fast-paced results-driven management is best carried out by the project management approach, which is developed for projectized management with high-performing culture and provide systems for highly effective ...

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