CHAPTER 3Planning a Profitable Project

PROJECTS FAIL AT THE BEGINNING, not at the end. When you have poor planning, confusion as to what is to be created, and stakeholders who are hesitant to commit to project decisions, you’re going to have a project that’s late, expensive, and loaded with frustration. Examine any failing project within your company, and I’ll wager you’ll find that planning regarding the goal of that project has been poor. If you want a project to be successful, you must know exactly what it’s meant to achieve. The exactness, of course, is always the tricky part.

Stakeholders can be confused as to what they want the project to accomplish. It’s no secret in the project management arena that project managers and sales reps have ...

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