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Project Management For Dummies, 4th Edition by Stanley E. Portny

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Chapter 2

Knowing Your Project’s Audience: Involving the Right People

In This Chapter

arrow Compiling your project’s diverse audiences into an audience list

arrow Identifying your drivers, supporters, and observers

arrow Using an effective format for your audience list

arrow Determining who has authority in your project

arrow Prioritizing your audiences by their levels of power and interest

Often a project is like an iceberg: Nine-tenths of it lurk below the surface. You receive an assignment and think you know what it entails and who needs to be involved. Then, as the project unfolds, new people emerge who may affect your goals, your approach, and your chances for project success.

You risk compromising your project in the following two ways when you don’t involve key people or groups in your project in a timely manner:

check.png You may miss important information that can affect the project’s performance and ultimate success. ...

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