Knowing Your Project’s Audience: Involving the Right People
In This Chapter
Compiling your project’s diverse audiences into an audience list
Identifying your drivers, supporters, and observers
Using an effective format for your audience list
Determining who has authority in your project
Prioritizing your audiences by their levels of power and interest
Often a project is like an iceberg: Nine-tenths of it lurk below the surface. You receive an assignment and think you know what it entails and who needs to be involved. Then, as the project unfolds, new people emerge who may affect your goals, your approach, and your chances for project success.
You risk compromising your project in the following two ways when you don’t involve key people or groups in your project in a timely manner:
You may miss important information that can affect the project’s performance and ultimate success. ...