Remember Setpoint? It’s the company that gave birth to the Project Management for Profit system. We told some of the Setpoint story in this book’s early chapters. Founders Joe Cornwell and Joe VanDenBerghe had left Arrow, the troubled roller-coaster company, to start their new venture. At first, they vowed to steer clear of the treacherous roller-coaster business. Companies in that industry always seemed to be going broke, just like Arrow.
There was only one problem: Cornwell and VanDenBerghe happened to be particularly good at roller-coaster design and engineering. Though no longer in the industry, they were regularly approached by major amusement parks to consult on design reviews for ongoing projects. The parks ...