7 DASHBOARD APPLICATIONS
CHAPTER OVERVIEW
Not all dashboards have the same intended use. Some dashboards are for internal use only, whereas others serve as a means to communicate with customers. A dashboard’s use cannot be discerned by looking at it. This chapter contains dashboards from several companies that have recognized the benefits of their usage.
CHAPTER OBJECTIVES
- To understand the various uses of dashboards
- To identify the type of material in each dashboard
- To understand the application of the dashboards
KEY WORDS
- Dashboard design
- Dashboard use
- Dashboard contents
7.0 INTRODUCTION
In recent years, there has been a rapid growth in the number of companies developing expertise in dashboard design techniques and graphical displays of business intelligence. These companies often have the knowledge and capability to construct effective dashboards for clients through a much less costly approach than if the company had to do it by itself and develop its own expertise. While these companies understand the necessity to custom-design the dashboards to fit the needs of the client, they also try to prevent a “reinvention of the wheel” by first looking at what dashboards worked well for other clients and seeing if any or all of the information in or design of the dashboard can be applied to new clients. The same holds true for the metrics used in the dashboards.
Sometimes the same metric can be represented differently on two different dashboards, especially if the information ...
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