Appendix N: Stakeholder Engagement Matrix
For the top-ranked stakeholders on the stakeholder matrix, George works with the project sponsor and other key stakeholders to complete the columns in the Stakeholder Engagement Matrix.
It is important that the top priority stakeholders are positively biased toward the project. Unaware and neutral are neither positive nor negative. Champions are positive stakeholders. From Table N.1, the top priority stakeholders (project manager, town manager, and vendors) are currently either neutral or positive, and they need to be positive or champions. This is feasible as it is a small move. Stakeholders that are negative (police, town maintenance, and abutters) are more challenging; George has to identify the WIIFM ...
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