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Project Managing Change by Cindy Bush, Ira Blake

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8 Stakeholders and communication

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Stakeholder analysis and map

What is it?

STAKEHOLDERS ARE INDIVIDUALS OR GROUPS whose commitment is required for successful implementation of a change. Individual stakeholders can include sponsors and other senior leaders, opinion leaders, middle management, employees, customers, suppliers, partners, etc. Stakeholder groups can include leadership teams, departments, functions, the project’s steering committee, etc.

A high-level stakeholder map is a visual tool to show where stakeholder groups sit relative to each other in terms of influence and commitment to the project. A stakeholder map provides a snapshot of ...

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