Customers of Measurement
There should be a reason or purpose for performing measurement. Measurement is—and should be—first on the chopping block for cost cutting if there are not (1) a legitimate customer for the output of measurement activity, and (2) a legitimate purpose for applying resources to produce those outputs. Successful measurement is similar to any successful product. Sometimes, the product succeeds because it satisfies a need; other times, the product succeeds because it creates its own demand. Nevertheless, at all times, both supply and demand are necessary for success.
The reason most measurement programs fail is not ...