CHAPTER 11
Managing Risks
When I first started teaching seminars in 1981, there were many managers who objected to discussions of risks because they considered this to be “negative thinking.” They believed that people should always think positively. What they didn’t understand is that there is a difference between being realistic and being either overly positive or overly negative. I don’t believe there are so many managers today who avoid discussing risks, because risk management is much more prevalent than it was in 1981. Furthermore, risk management is conducted in a positive way. You ask what might go wrong and what do we do about it? That ...
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