CHAPTER 5
Whole-Brain® Project Management
You can’t solve a problem with the same thinking that caused it.
—ALBERT EINSTEIN
No doubt most of you have heard about left-brain/right-brain orientations in thinking. Left-brain thinkers are more analytical, logical, and sequential than right-brain thinkers, who are more parallel, intuitive, and global thinkers.
Does this matter to project managers? If so, how do you make use of it?
To answer this question, I’ll share an experience with you. I once hired an engineer who worked for a very prestigious company. He was supposed to design communications equipment. During the interview, I asked him a number ...
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