December 2016
Intermediate to advanced
120 pages
3h 21m
English
Content preview from Project Stakeholder Management
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| CASE 3 |
Copenhagen Elephant Parade was an Art Business & Charity (ABC) project that took place in Denmark in 2011. The project was part of an international effort to collect money to preserve the Asian elephants, initiated by people in the Netherlands and consisting of ABC projects in many big cities all over the world, including London and Tokyo.
The basic idea for each elephant parade project was that prominent national and international artists were invited to paint or otherwise decorate fiberglass baby elephants. The elephants were exhibited publicly in parks and streets for a couple of months – and afterwards auctioned off. Of the auctioned sum, 15 per cent went to the artists and the ...
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