Project Strategy and Strategic Portfolio Management

CHAPTER 3

Establishing Objectives and Performance Measures

Learning Goals

By the end of this chapter, you will have learned to

•understand what is meant by a project mission,

•understand how the project mission translates to project goals and objectives.

Learning Objectives

By the end of this chapter, you will be able to

•conduct a stakeholder impact analysis (SIA);

•create a mission statement from the SIA;

•identify goal “areas” for a project;

•articulate appropriate project objectives with measurable outcomes.

Introduction

This chapter introduces the strategic management process in the context of how we can best manage our projects. In a general sense, this process can be used for the corporate level, the business unit level, the project ...