Project Strategy and Strategic Portfolio Management

CHAPTER 4

External Threats and Opportunities

Learning Goals

By the end of this chapter, you will have learned to

•understand how a project fits into the overall organization;

•understand what it means for the project to be a part of the organization.

Learning Objectives

By the end of this chapter, you will be able to

•identify the planning unit;

•competently distinguish external factors;

•correctly phrase external factors.

Introduction

In order to develop strategic alternatives that fit the goals of the project, you must be able to describe the environment in which the project “lives.” In this chapter, we will give you some tools that will help to define the environment outside of the project. Because we are dealing with project strategy, ...