Project Zero Trust

Chapter 9A Sustainable Culture

Chun Park wasn't a normal celebrity. He was what was known as a walkie-talkie on the MarchFit app. Many of the content creators on the MarchFit network didn't say anything; they just filmed themselves walking or running in lots of different kinds of locations. Often, people at home walking on their desk treadmills were doing other things, like working or talking on the phone, so they just wanted to see some pretty background scenes. The walkie-talkies took a different approach: they would narrate their walks. And these narrated videos were some of the most popular because people would purposefully take a break during the day to go for a walk with someone they enjoyed being with. Chun's voice and calming demeanor were like a mix between Bob Ross and Fred Rogers.

Chun was a retired farmer from Jintai District in China who had taught himself English over the Internet. His children had been successful, and he had moved to the mountains. He joined MarchFit three years ago and took two walks per day through the countryside, once in the morning and once in the afternoon. People thought he was much more like Snow White the way animals would walk right up to him and eat out of his hands.

“Today is a special day, friends,” Chun said, beginning his walk on a gravel path, birds singing in the distance. “Security has been very important to me in my life. I know it's important to you, too. MarchFit didn't ask me to say anything, but I've seen how many changes ...