Propel

Table of Contents

1. Cover Page
2. Title Page
3. Copyright Page
4. Dedication
5. Acknowledgments
6. Contents
7. Foreword by Maggie Winkel, Director of Merchandising, Nike, Inc
8. Introduction
9. Part I: Strategy —Set Your Course for Success
   1. Chapter 1: Pick Your Priorities
   2. Chapter 2: Map the Landscape
10. Part II: Story —Connect With the People Who Matter Most
    1. Chapter 3: Build Your Brand
    2. Chapter 4: Find Your Market
11. Part III: Strength —Boost Your Efforts by Extending Your Reach
    1. Chapter 5: Leverage Your Customers
    2. Chapter 6: Form Powerful Partnerships
    3. Chapter 7: Amplify Through Media and Opinion Influencers
12. Part IV: Simplicity —Keep the Plan and Process Straightforward
    1. Chapter 8: Create an Action Plan
    2. Chapter 9: Start Small and Grow Tall
13. Part V: Speed —Accelerate and Move Forward
    1. Chapter 10: Get Results—Fast
14. Conclusion : Keep Your Momentum
15. Notes
16. Index
17. About the Author