Book description
Whitney’s keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Acknowledgments
- Contents
- Foreword by Maggie Winkel, Director of Merchandising, Nike, Inc
- Introduction
- Part I: Strategy —Set Your Course for Success
- Part II: Story —Connect With the People Who Matter Most
- Part III: Strength —Boost Your Efforts by Extending Your Reach
- Part IV: Simplicity —Keep the Plan and Process Straightforward
- Part V: Speed —Accelerate and Move Forward
- Conclusion : Keep Your Momentum
- Notes
- Index
- About the Author
Product information
- Title: Propel
- Author(s):
- Release date: August 2012
- Publisher(s): Career Press
- ISBN: 9781601632333
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