CHAPTER 8Create an Action Plan
SO FAR I’VE DISCUSSED the principles of strategy, story, and strengths, and used them to help you define your vision and goals, build your brand and story, and identify who can help boost your efforts. Now I’m going to show you how to turn all of the valuable information you’ve gathered so far into a streamlined action plan. By putting the most important details in one place, you’ll be able to more easily manage all of your marketing activities. I should point out that, although marketing is an essential part of your overall business plan, it is helpful to pull it out into its own, separate document. That’s what I’m going to help you create: a simple, stand-alone planning tool to help you move forward with your ...
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