About the author
Gordhan K. Saini is currently an assistant professor at the School of Management and Labour Studies of Tata Institute of Social Sciences, Mumbai. He completed his MBA, PGDRD and PhD degrees, and then pursued a post-doctoral fellowship from Indira Gandhi Institute of Development Research, Mumbai. He has over eight years' experience in development project implementation, management teaching and research and industry: he has worked as a micro-finance expert in a World Bank-financed poverty alleviation project in Rajasthan, and as an academic associate at the Indian Institute of Management, Ahmedabad. He teaches courses on marketing and sales management, market research, social marketing and business statistics. His broad research ...
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