Important projects can easily get caught in a downward spiral if key stakeholders start questioning the project’s progress and withdrawing support. Savvy executives should be aware of common issues that can cause stakeholder skepticism — and take action to avert the “cycle of doubt” before it takes hold.
Karen A. Brown, Nancy Lea Hyer, and Richard Ettenson
Your project began with a bang. The launch created positive buzz, and you have a solid plan to deliver on the initiative’s value proposition. Stakeholders who will drive the project forward are squarely behind it. What could go wrong?
Plenty, as it turns out. But some leaders are unaware that great projects with strong starts can stumble ...