Book description
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Table of contents
- Cover
- Half-Title Page
- Title Page
- Copyright
- Description
- Contents
- Testimonials
- Preface
- Acknowledgments
- Chapter 1 Introduction of Intellectual Property
- Chapter 2 What Is a Brand and Why Protect It?
- Chapter 3 Problems Caused by Counterfeit and Grey Market Goods
- Chapter 4 Incidents of Counterfeiting and Grey Marketing in Various Industries
- Chapter 5 Proactive Internal Procedures to Combat Counterfeiting and the Grey Market
- Chapter 6 Trademark Infringement: Diminishing the Value of Brand Equity
- Chapter 7 International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act
- Chapter 8 Issues Relating to Websites
- Chapter 9 New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market
- Chapter 10 International Remedies
- About the Authors
- Index
- Backcover
Product information
- Title: Protecting the Brand
- Author(s):
- Release date: November 2021
- Publisher(s): Business Expert Press
- ISBN: 9781637421529
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