Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets

Types of Intellectual Property Owned by Business Professionals

Intellectual property is not the exclusive province of the dot.com companies. Nearly all business enterprises have valuable intellectual property assets. The names of planned products or goods, anticipated advertising slogans, valuable forms and checklists, and training materials should all be protected. Each division or department within a company probably is using valuable intellectual property assets, and each should conduct a thorough audit of its assets. Although Chapter 20 provides information on conducting an intellectual property audit, a brief introduction to the types of intellectual property used by various business groups is helpful.

Sales and Marketing Departments

A company's ...