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Protecting Your Company's Intellectual Property by Deborah E. Bouchoux

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Recognizing and Protecting Your Company’s Intellectual Property

Companies often fail to protect their valuable intellectual capital because they do not understand that even noncomplex items such as customer lists, names of products, and anticipated marketing plans are protectable. The first step in protecting intellectual property is to identify protectable assets. Once those intellectual capital assets are identified, they can be protected and used to generate income.

The Value of Intellectual Property

Until the 1990s, nearly all business owners could readily point to their company’s valuable assets. Those assets usually consisted of real estate, ...

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