Chapter Seven. Delivering Business Intelligence and Analytics on Demand
As we saw in Chapter 6, a portal is a powerful tool for communicating with customers and allowing them to better manage their interactions with an organization. In this chapter, we turn to primarily internal users with broad needs for management information as well as specialized expertise within an organization.
Business intelligence is the practice of analyzing operational information to measure, analyze, and control production, sales, marketing, finance, and other key sectors of the enterprise. These operations and their related tools have had names like decision support, executive information systems, and data warehouses. The changing names have reflected both the scope ...
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