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Identify Intangibles, Capture Costs, and Calculate ROI
OPENING STORY
The meditation and mindfulness industry includes studio classes, workshops, books, online courses, and apps, according to a 2017 estimate by Marketdata Enterprises. During the past five years, the national meditation rate has tripled, and within two years the number of adults in the United States who meditate will be more than those who practice yoga, according to a report from the Centers for Disease Control and Prevention (Potkewitz 2018).
This expanding attention to mindfulness has ignited the digital industry with more than 2,000 meditation apps launching in the last three years. Most share a mission to increase health and happiness around the world. All of this attention ...
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