Synchronizing Business Designs
Overview
This chapter discusses the attributes of social empowerment and its impact on proximity-based business modeling among customer-centric companies. The role of social empowerment has been discussed in this chapter in context of the voice of the customer (VoC) and the liberal community space for sharing consumer experience, ideas, strategic contributions, and cocreation of need-based products and services. The social empowerment of consumers will help firms understand the communication patterns and consumption behavior across generations such as boomers, generation X, and millennials to restructure their relationship strategies and expand their outreach across geodemographic segments. Their attitudes ...
Get Proximity Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
