1The Personal Process Strategy

“This is an absolutely critical project and it must be completed in nine months.” The division general manager was concluding his opening remarks at the kickoff for a project launch. As the Software Engineering Institute (SEI) coach, I had asked him to start the meeting by explaining why the business needed this product and how important it was to the company. As he told the development team, the company faced serious competition, and marketing could not hold the line for more than nine months. He then thanked me and the SEI for helping them launch this project and turned the meeting over to me.

After describing what the team would do during the next four days, I asked the marketing manager to speak. He described ...

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