Climate change communication
Challenges, insights, and opportunities
Ezra M. Markowitz and Meaghan L. Guckian, University of Massachusetts Amherst, Amherst, MA, United States
Abstract
The past decade has seen an explosion of both academic research and on-the-ground experimentation aimed at improving climate change communication (CCC) efforts. Much of this work has been conducted and/or supported by psychologists, communications scholars, political scientists, and others who have brought theories and methods from the social sciences to bear on the question of how to effectively communicate with diverse audiences about climate change. In this chapter, we begin by highlighting key challenges communicators face, including features of the problem ...
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