Book DescriptionSocial media has an increasing role in the public and private world. This raises socio-political and legal issues in the corporate and academic spheres.
Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social media. The contributors provide guidance on social media and society, particularly the use of social media in the corporate sector and academia, the rising influence of social media in public and political opinion making, and the legal implications of social media. The Editor brings together unusual perspectives on the use of social media, both in developed and developing countries.
This title consists of twelve chapters, each covering a salient topic, including: social media in the context of global media; the First Amendment and online calls for action; social media and the rule of law; social networks and the self; social media strategy in the public sector; social media in humanitarian work; social media as a tool in business education; social media and the ‘continuum of transparency’; business and social media; making a difference to customer service with social media; social analytics data and platforms; and altruism as a valuable dimension of the digital age.
- Provides a guide to the key components of corporate and academic use of social media
- Offers technological and non-technological, legal, and international perspectives
- Considers socio-political impact and legal issues
Table of Contents
- Cover image
- Title page
- Table of Contents
- List of figures and tables
- About the editor
- About the contributors
- Chapter 1: Social media growth and global change
- Chapter 2: Flash rob or protest movement: the First Amendment and regulating online calls to action
- Chapter 3: World justice – the rule of law around the world
- Chapter 4: Default metaphysics – social networks and the self
Chapter 5: A service-oriented approach to public sector social media strategy
- What social media platforms or tools should our organisation be using?
- What do we need to commit to, in terms of risk and resources?
- Resources – knowing what it costs to get what you want
- Research and monitoring
- Posting and curating
- Community management
- Crowd-sourcing, contests, apps and other campaigns
- Risk – understanding the tradeoffs of social media
- How do we measure success?
- Chapter 6: Social media in the humanitarian space
- Chapter 7: Social media: the new tool in business education
- Chapter 8: Social media: does it generate the continuum of transparency in organisations?
- Chapter 9: Social media: blessing or curse? – a business perspective
- Chapter 10: Improving the customer experience: how social media can make a difference
- Chapter 11: The uses and accuracy of social analytics data and platforms
- Chapter 12: Altruism – a valuable dimension of the digital age
- Title: Public Interest and Private Rights in Social Media
- Release date: September 2012
- Publisher(s): Chandos Publishing
- ISBN: 9781780633534