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Social media in the humanitarian space

Claudia Gonzalez and Alan Rosenblatt

Abstract:

When any individual or entity engages in activities for the benefit of social good, it is beneficial to use social media tools. Greater integration, especially among like-minded entities, increases information flow, as well as the global visibility of critical issues. Humanitarian missions, thereby, become more effective. This chapter provides clear guidance for communications and promotions personnel who are engaged with resolving humanitarian issues. In addition, lessons learned indicate the need for more thought in relation to engaging with the broader audience through the use of social media. This applies as much to connecting at the grass-roots level ...

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