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Social media: does it generate the continuum of transparency in organisations?

Andrew Creed and Ambika Zutshi

Abstract:

Transparency in the workplace is better than the opposite. Positive results can come in the form of more ethical behaviour, better organisational communication patterns, and the avoidance of discriminatory and other unacceptable practices, with these sometimes bordering on illegal behaviour. But is transparency always good? The potential negative effect of transparency on individuals, and subsequently on the functioning of organisations, has received little attention. New social media is fundamentally altering the communication patterns in organisations, thus giving transparency a new energy. Specifically, it is easier, ...

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