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Social media: blessing or curse? – a business perspective

Richard Messik

Abstract:

With the immense popularity of social media comes an increasing understanding that it has a valuable application for business users too. Essentially, social media can become an intra-organisational communications tool, as well as one that connects with the world at large. For reasons of immense practicality, social media has the ability to replace email, as is already the case for wise and wary people who prefer a certain form of communication that is without issues caused by the sending of ill-thought-out messages. Even so, care must be taken when any online posting takes place to ensure that the right message is delivered to the right audience, and for ...

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