4 Public Relations and Related Disciplines

DOI: 10.4324/9781003253815-4

Chapter Contents

  1. 4.1 Learning Outcomes
  2. 4.2 Introduction
  3. 4.3 What is Marketing?
  4. 4.3.1 The 7 Ps of Marketing
  5. 4.4 What is Advertising?
  6. 4.5 What is PR?
  7. 4.5.1 Publics and Stakeholders
  8. 4.5.2 Categories of PR
  9. 4.6 The Use of Media – News, PR and Advertising
  10. 4.7 Conclusion
  11. 4.7.1 Discussion
  12. References

4.1 Learning Outcomes

On completion of this chapter, the reader should be able to:

  • Demonstrate an understanding of the communications mix and how public relations (PR) interacts with the other disciplines of marketing and advertising.
  • Identify advertisements, news articles and features generated through PR, in the media and understand the differences between these three types ...

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