Public Relations and Communications

9 Public Affairs and Political Communications by Dr Robbie Smyth

DOI: 10.4324/9781003253815-9

Chapter Contents

1. 9.1 What Is Public Affairs and Political Communication?
2. 9.1.1 Learning Outcomes
3. 9.2 Political Campaigning
4. 9.2.1 There Are No Accidental Images
5. 9.2.2 Building a Campaign Strategy
6. 9.2.3 The Campaign Trail Logistics
7. 9.2.4 Political Advertising
8. 9.3 Public Affairs: The Role of PR in Government
9. 9.3.1 Issues Management
10. 9.3.2 Political Communication as Lobbying
11. 9.4 NGO and Outsider PR
12. 9.5 Political Media
13. 9.5.1 Political Media Online
14. 9.5.2 Political Media Today
15. 9.5.3 Adversarial Journalism
16. 9.6 Propaganda and Persuasion
17. 9.6.1 Persuading the Political Audience
18. 9.7 Conclusions
19. References

9.1 What Is Public Affairs and Political Communication? ...