Public Relations and Communications

15 The Post-Truth Era

DOI: 10.4324/9781003253815-15

Chapter Contents

1. 15.1 Learning Outcomes
2. 15.2 Introduction – Before and After COVID-19
3. 15.3 Technology – Big Data, Algorithms and Artificial Intelligence
4. 15.4 Growth Areas in and Challenges for the PR Industry
5. 15.5 Diversity and Inclusion
6. 15.6 Careers and Internships
7. References

15.1 Learning Outcomes

On finishing this chapter, the reader should be able to:

• Understand how major world events such as the COVID-19 pandemic have shaped the communications landscape.
• Understand the key growth areas and challenges for the public relations (PR) industry and how that impacts on careers in PR.
• Understand the role that technology, diversity and inclusion play in PR and how PR can play a role in ...