3 Key trends and issues in the PR sector
3.1 Emotion and strategy
In the professional field of PR, there is a growing interest in exploring the factors that influence people’s choices and behavior, especially when it comes to organizations’ target audiences. Scientific studies have shown that people saturated with information are less likely to react to rational arguments and react instead to messages and stimuli that affect them and spark their imagination. The emotional component of persuasive strategies thus becomes a key aspect to consider when planning communication and PR actions and campaigns. Interest in emotional intelligence applied to PR has also reached the world of academia, where there are studies ...
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