Public Relations Ethics

Acknowledgments

Writing a book is a lonely process. Writing a book about public relations ethics has the added complication of inviting cynical snickers. So the authors are especially grateful for the support of their spouses and a few generous friends who assisted in the research. Among the latter, Harold Burson, Robert Dilenschneider, and Richard Edelman deserve special mention for giving us so much of their valuable time. Mike Paul shared his experience counseling senior executives on ethical issues. Reynold Levy kindly agreed to read an early draft of the book and offered a number of insightful and helpful suggestions.

Tara Craig and Sady Sullivan of the New York Public Library kindly made a transcript of Arthur W. Page’s reminiscences available ...